Browsing All posts tagged under »copydesk skills«

How on earth do I write this?

January 10, 2015

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The essay is practically always the one thing that has even literate people beat. Lots of people don't seem to know how to do any kind of extended writing. Indeed, many don't seem to know how to do even a short job cover letter. S.O.P. for those who need a refresher, free of charge.

Pad, but think of your audience too

August 28, 2013

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Padding is necessary sometimes, but bear in mind WHY your readers are reading your stuff. (Some adult language in post.)

Fail: Who’re you quoting anyway?

December 17, 2012

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CONSIDER this for a moment:— No names mentioned, but this newspaper is in an English-speaking country. It seems as if it’s quoting the tree, forcing the reader (even if momentarily) to do a double-take. It would’ve been better just to use the quotation as a blurb and be done with it. It’s a straightforward newspaper […]